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We highly appreciate our jury`s support and active participation in the Loyalty Awards 2015 preparation and conduction.
Vladislav Us (Russia)
Head of the Board

Editor-in-Chief at Loyalty Library digital magazine

Advisory Board Member at LMC Group, Loyalty Pland and Dailywinn

Leading Loyalty marketing expert in Russia with over 17 years of experience on this market and 52 projects (prepaid, loyalty, cobranding and gift cards) developed and implemented in Russia, CIS, Europe and South-East Asia. 


As a head of the project team Vladislav developed and launched CRM and loyalty projects for well-known international and local brands: Amway, Samsung, Peugeot, Schwarzkopf Professional, Salamander Woly, Federal Mogul, Lukoil, etc. 


Vladislav is an author of more then 50 publications on loyalty issues in Russian newspapers: Vedomosti, Financial Izvestia, Delovoy Peterburg, Business and magazines: Marketing communications, MarketingPRO, Sales Business, General Director, Commercial Director, Russian Oil, Smart Money, Company, Marketing Management, Kommersant Company secret, Advertising industry, Trade News, RetailMedia, The Marketer, Business Review, PLUS Sales, Food Business, Kommersant Money, Profile, and american digital magazine


RMA - State Management University / MBA Course "Loyalty marketing: program development & implementation" author and lecturer


International Marketing Agencies Competition “Silver Mercury” 2008 winner - Best innovative solution for loyalty program for Retail chain “Nastroenie”.


Sergey Belyaev (Russia)
Board member

Loyalty programs expert, managing partner -, Loyalty and CRM Department Head - LANTER (LANIT Group).


As a project leader or team member launched over 50 loyalty programs in Russia and CIS including "Nam Po Puti" (Gazpromneft), Shell Smart (Shell - Ukraine) and others. 


Former Deputy director on personalized customers programs - LifeStyle Marketing (NCT Group) (2007-2012); was involved in brand-management within NEIMS Group; Deputy director and co-owner at event-marketing agency Atum. 


Author and lecturer within MBA course at MBA centre "Business and marketing" and other educational sessions. 


Marketer guild member since 2005.

Denis Huré (UK)
Board member

Denis Huré is the C.E.O and co-founder of the first club (TFC). He is responsible for the company’s overall management and strategy as well as worldwide financial and legal operations, focusing on International strategic partnerships, European and Asian business development.


Denis has a deep-seated interest in consumer direct marketing and new-technologies. Through his previous endeavors he developed a strong understanding of loyalty programs, digital sales promotions and corporate rewards and incentives having worked across these sectors for most of his career.


In his spare time, Denis reads and contributes to various marketing magazines and is passionate about Magic being an active member of ‘The Magic Circles’.

Danny Rippon (UK)
Board member

Director Business Development, Europe at SapientNitro.  


SapientNitro, part of Sapient®, is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement, and omni-channel commerce. We call it Storyscaping, where art and imagination meet the power and scale of systems thinking. SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target, and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific.


Prior joining SapientNitro for almost 12 years Danny worked in an Oracle corporation, ending his career in EMEA CRM Business Solutions Director role. 

Igor Mann (Russia)
Board Member

Marketing Consultant: Partner at "Marketing Machine" and "Lead Machine" companies. Marketer. Marketing Director for 15 years at Ciba, Lucent, Avaya, Alcatel, Arktel and IIAS, Commercial Director for 3 years ("Favor").


Business coach, author and a speaker on public and corporate marketing trainings (16 courses), including "add speed", "ClientMania", "iMarketing» and «№ 1".


Author and co-author of several books, including bestseller "Marketing 100%", "Without a budget", "Points of Contact". Publisher.


Co-founder of the "Mann, Ivanov and Ferber." publishing house  

Practic. Pragmatic. Excellent person



Twitter: #mannketing


Michael Leander (DK)
Board Member

An accomplished international marketing expert and award winning speaker, Michael Leander is a highly experienced marketing expert. Having been involved with most aspects of marketing, he is a firm proponent of multichannel marketing aligned with a focused aim to maximise customer lifetime value.


Hailing from Denmark, Michael Leander has shared his expertise with audiences in more than 40 countries speaking on a range of topics from loyalty marketing over digital marketing to CRM. He has judged direct- and digital marketing awards in 13 countries. He is also on the judges panel for The European Loyalty Awards 2014 for the third year in a row.


His experience includes 10 years on the client side and 10 years on the agency/consulting side. In his capacity as a consultant he has helped quite a few global brands improve their marketing and sales efficiency through implementation of smart marketing focus. An advocate of "small data before big data”, Michael Leander is one of the rare people who understand both the data aspect as well as the communicative aspect of customer loyalty and customer retention activities.


You can learn more about Michael Leander on his website or follow him on Twitter on

Kelly Hlavinka (USA)
Board Member

For over 25 years, Kelly has helped companies increase customer share and maximize customer profitability as an industry-recognized expert. Her global clients in retail, travel, financial services and technology have built competitive advantages by leveraging Kelly’s deep background in loyalty marketing and customer relationship management.


Kelly has shared her expertise with the Wall Street Journal, the New York Times, Brandweek, BusinessWeek and Advertising Age. Kelly is a sought-after presenter and she has taught loyalty workshops around the world.


Kelly previously served as COLLOQUY’s Managing Partner developing articles, white papers and educational initiatives that illuminate the many ways to unlock the asset of customer-specific data. In 2003, Kelly launched and managed COLLOQUY’s strategic consultancy (now called LoyaltyOne Consulting), working with clients such as ExxonMobil, MGM MIRAGE, Eddie Bauer, HP and American Express. Prior experience includes a variety of positions managing membership programs with Buyers Choice and the National Wildlife Federation and she has held database-marketing positions with ACS and Equifax Consumer Direct.

Michael Fasosin (UK)
Board Member

Director at Spindrift BV & Spindrift Consulting UK Limited


Visionary, entrepreneur, trusted advisor to marque global retailers transforming their businesses/platforms to #omnichannel.


Founded Spindrift B.V with fellow colleagues from ATG to deliver high end Omnichannel Commerce with a focus on empowering business users rather than techies with the right tools.


"Michael is a technologist at heart but has time-worn business acumen. Right on the cutting edge of collaborative software and social computing he's an incredibly friendly and loyal guy whose strong professional network is testimony to his engaging manner and iron-clad sense of integrity.


Michael has big ideas, with the perseverence to deliver them to the world. It's always an inspiration to talk to Michael -- his enthusiasm is highly infectious. Catch him if you can!",- Julian HarrisTechnical Product Manager at Google



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