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HALL OF FAME
Winners of The Loyalty & CX Awards Russia 2023
Grand Prix - Loyalty Marketing Leader in Russia
Loyalty program for "MIR" card users | NSPK JSC (Russia)
Grand Prix - Loyalty Marketing Leader in Russia
Loyalty program "SberSpasibo" | SberBank (Russia)
Best Loyalty Program – Financial Sector
Loyalty program "Multibonus" | VTB (Russia)
Best Loyalty Program – Financial Sector
Loyalty program "VTB Business League" | VTB (Russia)
Best Loyalty Program - Telecom Sector
Loyalty program "Byt vmeste" | Gazprombank Mobile (Russia)
Best Loyalty Program - Telecom Sector
Loyalty program "Appery I soty" | beeline (Russia)
Best Loyalty Program – Food Retail
Instant-win activity "Stickers" | "Magnit" Retail Chain (Russia)
Best Loyalty Program - B2B
Fuel program for customers | Gazprombank Autoleasing (Russia)
Best Loyalty Program - B2B
Loyalty program for entrepreneurs "Dengi Sverkhu" | Alfa-Bank (Russia)
Best Coalition Loyalty Program
Loyalty program "X5 Club" | X5 Group (Russia)
Best Collectible Loyalty Program
Project "Zavry v "Pyaterochke"" | "Pyaterochka" Retail Chain (Russia)
Best Mobile Loyalty Program
Project "Increasing the value of the mobile card" | "Magnit" Retail Chain (Russia)
Best Short-term Loyalty Program
Game "Novogodniy Dvizh" | beeline (Russia)
Best Co-branding Loyalty Program
Loyalty program "Fuel for communication" | Gazprombank Mobile (Russia)
Best Co-branding Loyalty Program
Project “INGO Ecosystem” | Ingosstrakh (Russia)
Emotional Connection
The Local Community Centers Project | "Pyaterochka" Retail Chain (Russia)
The best employee loyalty program
Loyalty program | TUTU.RU (Russia)
Best Plastic Card Loyalty Program
Loyalty program "Yarko" | Bank "Saint-Petersburg" (Russia)
Payment Card of the Year
UnionPay Debit Card | Gazprombank (Russia)
Payment Card of the Year
Virtual Corporate Card "MIR" | VTB (Russia)
The Best Banking Card for Travel
UnionPay Debit Card | Gazprombank (Russia)
The Best Card for Shopping Abroad
UnionPay Debit Card | Gazprombank (Russia)
The Best Cashback Program for Banking Products
Loyalty Program "Multibonus" | VTB (Russia)
The Best Cashback Program for Banking Products
Loyalty program "SberSpasibo" | SberBank (Russia)
Best Use of Social Media
Loyalty program "SberSpasibo" | SberBank (Russia)
Best Use of CRM
Loyalty program for pharmacy chains "36,6" & Gorzdrav
powered by GlowByte (Russia)
Best Use of MarCom
Project "PSB Communication Center" | PSB (Russia)
Rewards Catalogue of the Year
Loyalty program for entrepreneurs "Dengi Sverkhu" | Alfa-Bank (Russia)
Corporate loyalty
Employee Loyalty program | TUTU.RU (Russia)
Best Advertising Campaign for Loyalty Program Promotion
Game "Rock, paper, scissors" | beeline (Russia)
The Best Project for the Formation of Corporate Loyalty
Loyalty program "The best on Earth" | BetBoom (Russia)
The Best Project for the Formation of Corporate Loyalty
Project "30 year beeline" | beeline (Russia)
Best Marketing Campaign Implemented within the Loyalty Program
Loyalty program "Strana Gemotest" | Gemotest (Russia)
Loyalty Innovation of the Year
Loyalty program "X5 Club" | X5 Group (Russia)
Start of the Year
Loyalty program for "MIR" Cards Users | NSPK JSC (Russia)
Gamification of the Year
Project "beeline game section" | beeline (Russia)
Gamification of the Year
Project "Lovlu na slove" | SberBank (Russia)
Gamification of the Year
Project "Using Gamification in a Mobile App" | "Auchan" Retail Chain (Russia)
Grand Prix - The Most Client-oriented Company of Russia
Coffeemania (Russia)
Best CX in Financial Sector
Project "Single Credit Limit" | PSB (Russia)
Best CX in B2B
Service "My Accounting Outsourcing" | SberSolutions (Russia)
Best CX in B2B
Project "Gazpromneft Quality Assurance Mark" | Gazpromneft Regional Sales (Russia)
Best CX in Telecom
Loyalty program "Bolshe" | Tele2 (Russia)
Best Brand Customer Experience
Project "Gazpromneft Quality Assurance Mark" | Gazpromneft Regional Sales (Russia)
Best Omni-channel CX
Loyalty program "#MOYAKOFFEMANIA" | Coffeemania (Russia)
Best CX Strategy
Project "Gazpromneft Quality Assurance Mark" | Gazpromneft Regional Sales (Russia)
Best Measurement in CX
Project "Implementation and processing of client feedback for process change" | Ingosstrakh (Russia)
CX Innovation of the Year
Solution "Video Banker" | PSB (Russia)
CRM/Loyalty/CX Solution of the Year
Solution for the implementation of loyalty processing and gamification Accelera | beeline (Russia)
CRM/Loyalty/CX Vendor of the Year
RightWay Solution | Norbit (Russia)
Visionary of the Year
Dmitry HASANOV (Alliance Region)
Technology Visionary
Anton ALIKOV (Arctic Capital)
Person of the Year in the Loyalty Marketing
Nikina PROKHOROV (Reputation House)
Loyalty Expert
Ksenia MANAEVA | Egis RUS (Russia)
Team of the Year
Bank "Saint-Petersburg"
Winners of The Loyalty Awards Russia 2022
Grand Prix - Loyalty Marketing Leader in Russia
Loyalty program "Novogodniy Dvizh" | beeline (Russia)
Grand Prix - Loyalty Marketing Leader in Russia
Loyalty program "SberSpasibo" | SberBank (Russia)
Best Loyalty Program – Financial Sector
Loyalty program "Ponyatniy cashback" | Gazprombank (Russia)
Best Loyalty Program – Financial Sector
Loyalty program for "MIR" card users | NSPK JSC (Russia)
Best Loyalty Program - Telecom Sector
Loyalty program "Byt vmeste" | Gazprombank Mobile (Russia)
Best Loyalty Program – Food Retail
Loyalty Program "Welcome on board" | "Auchan" Retail Chain (Russia)
Best Loyalty Program - Pharmacy
Loyalty program "Klub zdorovykh ludei" | Pharmacy chain 36,6 (Russia)
Best Loyalty Program - HoReCa
Loyalty program "#MOYAKOFFEMANIA" | Coffeemania (Russia)
Best Coalition Loyalty Program
Loyalty program "SberSpasibo" | SberBank (Russia)
Best Loyalty Program - B2B
Fuel program for customers | Gazprombank Autoleasing (Russia)
Best Collectible Loyalty Program
Project "Multyashi" | "Magnit" Retail Chain (Russia)
Best Short-term Loyalty Program
Project "Tariff 2022" | Gazprombank Mobile (Russia)
Best Co-branding Loyalty Program
Loyalty program "Ingosstrakh Bonus" | Bank Soyuz (Russia)
Best Co-branding Loyalty Program
Fuel program for customers | Gazprombank Autoleasing (Russia)
Emotional Connection
Collection of mascots "Groundhogs of Coffeemania" | Coffeemania (Russia)
Emotional Connection
Online summer camp "Lenta priklucheniy" | "Lenta" Retail chain (Russia)
Emotional Connection
Project "Teddy Food" | AK Bars Bank (Russia)
Best Plastic Card Loyalty Program
Loyalty program "Protsent +" | Gazprombank (Russia)
Best Plastic Card Loyalty Program
Loyalty program "Yarko" | Bank "Saint-Petersburg" (Russia)
Payment Card of the Year
"MIR Supreme" Card | SMP Bank (Russia)
Best Credit Card with Loyalty Program
"Double Cashback" Card | PSB (Russia)
Best Co-branded Card
Virtual card "Ogon" | Gazprombank (Russia)
Best Co-branded Card
PFC CSKA Fan Card | PSB (Russia)
Best Co-branded Card | Bank – Travel
"OneTwoTrip with cashback up to 15%" Card | AK Bars Bank (Russia)
The Best Cashback Program for Banking Products
"#MozhnoVSE" Card | Rosbank (Russia)
Best Loyalty Solution
Project "Turisticheskiy cashback" for "MIR" Cards Owners | NSPK JSC (Russia)
Best Use of CRM
Loyalty program "MKB Bonus" | MKB (Russia)
Best Use of Analytics
Loyalty program "MKB Bonus" | MKB (Russia)
Rewards Catalogue of the Year
PFC CSKA Fan Card | PSB (Russia)
Best Advertising Campaign for Loyalty Program Promotion
Loyalty program "Novogodniy Dvizh" | beeline (Russia)
Best Marketing Campaign Implemented within the Loyalty Program
Loyalty program "Novogodniy Dvizh" | beeline (Russia)
International Loyalty Program of the Year
Project "M Cosmetic" | "Magnit" Retail Chain (Uzbekistan)
Start of the Year
Loyalty program "Bausch+Lomb Friends" | Bausch Health (Russia)
Start of the Year
Loyalty program "Welcome on board" | "Auchan" Retail Chain (Russia)
Loyalty Innovation of the Year
Loyalty program for contractors of Tatneft group | Bank Zenit (Russia)
Technology Leader of the Year
Project "Preventive Communication Technology" | Renaissance Insurance Group (Russia)
Gamification of the Year
Project "SberPrimeCity" | SberBank (Russia)
Contact Center of the Year
Project "With love for customers" | Bank Zenit (Russia)
Customer Service Leader
Loyalty program "Vasha Kofemania" | Coffeemania (Russia)
Customer Service Leader
Renaissance Insurance Group (Russia)
Team of the Year
Bank "Saint-Petersburg" (Russia)
Agency of the Year
Media Instinct Group
Loyalty Expert
Nikita PETIUSHIN | Plastika Okon (Russia)
Winners of The Loyalty Awards Russia 2021
Grand Prix - Loyalty Marketing Leader in Russia
Loyalty program "Zapravsya Vygodoi" | LUKOIL (Russia)
Grand Prix - Loyalty Marketing Leader in Russia
Loyalty program "Umniy Cashback" | Gazprombank (Russia)
Best Loyalty Program – Financial Sector
Loyalty program "Yarko" | Bank "Saint-Petersburg" (Russia)
Best Loyalty Program - Telecom Sector
Loyalty program "Byt vmeste" | Gazprombank Mobile (Russia)
Best Loyalty Program – Food Retail
Loyalty program "Klub Perekrestka" | "Perekrestok" Retail Chain (Russia)
Best Loyalty Program – Food Retail
Loyalty program "Tvori volshebstvo" | "O'key" Retail Chain (Russia)
Best Loyalty Program - Pharmacy
Loyalty program "pRIGLAshaem" | "Rigla" Pharmacy Chain (Russia)
Best Loyalty Program - Transportation
Loyalty program "RZD Bonus" | RZD (Russia)
Best Loyalty Program - Ecommerce
Loyalty program | SberMegamarket (Russia)
Best Loyalty Program – Oil & Gas
Loyalty program "Zapravsya Vygodoi" | LUKOIL (Russia)
Best Coalition Loyalty Program
Loyalty program "Multibonus" | VTB & Pochta Bank (Russia)
Emotional Connection
Project "Pension Quiz" | Pochta Bank (Russia)
Start of the Year
Project "Mall Gift Card" | MALLTECH (Russia)
Loyalty Innovation of the Year
Loyalty program | Zaprosto! (Russia)
Eco Project of the Year
Loyalty program "Multibonus" - Project "Mission: Clean water" | VTB (Russia)
Eco Project of the Year
Project "#PERErozhdenie" | "Perekrestok" Retail Chain (Russia)
Environmental Protection Program
Club "Deti o Planete" | "O'KEY" Retail Chain (Russia)
Brand Loyalty
Project ""Perekrestok" - healthy habits supermarket" | "Perekrestok" Retail Chain (Russia)
Best Plastic Card Loyalty Program
Loyalty program "Karta s plushkami" | Expobank (Russia)
Best Plastic Card Loyalty Program
Loyalty program "MKB Bonus" | MKB (Russia)
Best Mobile Loyalty Program
Project "Lovi CASHBACK" | AK Bars Bank (Russia)
Best Mobile Loyalty Program
Loyalty program "Vkusomania-2021" | "Azbuka Vkusa" Retail Chain (Russia)
Best Short-term Loyalty Program
Project for gamers Omen2Play | HP и Fistashki (Russia)
Best Short-term Loyalty Program
Project "Nedelya rislingov" | "Perekrestok" Retail Chain (Russia)
Best Co-branded Card
Card "Pokupki s Magnit" | Pochta Bank (Russia)
Best Co-branded Card
"Autodrive Start" Card | Gazprombank (Russia)
Best Co-branded Card | Bank – Food Retailer
"Alfa-Bank-Perekrestok" Card | Alfa-Bank (Russia)
Best Co-branded Card | Bank – Travel
"OneTwoTrip with cashback up to 15%" Card | AK Bars Bank (Russia)
Best Co-branded Card | Bank – Oil & Gas
"LUKOIL-Tinkoff" Card | LUKOIL (Russia)
Best Co-branded Card | Bank – Transportation Company
"Tvoi mir RZD Bonus" Card | SMP Bank (Russia)
Best Co-branded Card | Bank – Gaming
"Faceit" Card | Gazprombank (Russia)
Gamification of the Year
Project "Omen2Play" | HP и Fistashki (Russia)
Technology Leader of the Year
Project "Mall Gift Card" | MALLTECH (Russia)
Technology Leader of the Year
Loyalty program "Club Perekrestok" | "Perekrestok" Retail Chain (Russia)
Best Use of CRM
Loyalty program "Byt vmeste" | Gazprombank Mobile (Russia)
Best Use of Mobile Technologies
Loyalty program "Club Perekrestok" | "Perekrestok" Retail Chain (Russia)
Best Use of Analytics
Loyalty program "MKB Bonus" | MKB (Russia)
Best Use of Analytics
Loyalty program "Vkusomania 2021" | "Azbuka Vkusa" Retail Chain (Russia)
Customer Service Leader
Loyalty program "Club Perekrestok" | "Perekrestok" Retail Chain (Russia)
Rewards Catalogue of the Year
Loyalty program "Vkusomania 2021" | "Azbuka Vkusa" Retail Chain (Russia)
Team of the Year
Bank "Saint-Petersburg" (Russia)
CRM/Loyalty/CX Solution of the Year
Smart Loyalty Solution | Flocktory (Russia)
Loyalty Expert
Tatiana ELISEEVA | Zaprosto! (Russia)
Person of the Year in Loyalty Marketing
Svetlana ALAVERDYAN | Flocktory (Russia)
Winners of The Loyalty Awards Russia 2020
Grand Prix - Loyalty Marketing Leader in Russia
Loyalty program "Mastercard Business-bonus" | Mastercard
Grand Prix - Loyalty Marketing Leader in Russia
Loyalty program "SberSpasibo" | SberBank (Russia)
Best Loyalty Program – Financial Sector
Loyalty program "Yarko" | Bank "Saint-Petersburg" (Russia)
Best Loyalty Program – Financial Sector
Loyalty program "Umnyi cashback" | Gazprombank (Russia)
Best Loyalty Program – Non-food Retail
Loyalty program "Bonus card" | "Detskiy Mir" Retail Chain (Russia)
Best Loyalty Program – Non-food Retail
Loyalty program "Ozon Card" | Ozon (Russia)
Best Loyalty Program - Pharmacy
Loyalty program "Supersamson" | Samson Pharma (Russia)
Best Loyalty Program - HoReCa
Loyalty program "METRO.Partner" | Metro Cash & Carry (Russia)
Best Coalition Loyalty Program
Loyalty program "Mastercard Business-bonus" | Mastercard
Best Loyalty Program - B2B
Loyalty program "Mastercard Business-bonus" | Mastercard
Best Loyalty Program - B2B
Loyalty program "Plus" | Severstal (Russia)
Best Loyalty Program - B2B
Project "Veterinary Academy Royal Canin" | MARS
Best Loyalty Program – Trade Mall
Loyalty program "MEGA Friends" | Ikano Bank
Best Loyalty Program – Oil & Gas
Loyalty program "Champion Club" | Tatneft (Russia)
Emotional Connection
Project "Myths and Legends about Healthy Food" | X5 Retail Group (Russia)
Best Loyalty Program – Food Retail
Loyalty program "Loyalty card" | "Magnit" Retail Chain (Russia)
Start of the Year
Loyalty program "Loyalty card" | "Magnit" Retail Chain (Russia)
Innovation of the Year
Project "Ploom Launch" | JTI
Best Plastic Card Loyalty Program (Jury Board Choice)
Loyalty program "MKB Bonus" | MKB (Russia)
Best Plastic Card Loyalty Program (Jury Board Choice)
Loyalty program "Double Cashback" | PSB (Russia)
Best Plastic Card Loyalty Program (Internet Voting)
Loyalty program "VezdeDohod" | Pochta Bank (Russia)
Best Plastic Card Loyalty Program (Internet Voting)
Loyalty program "Polza" | Home Credit Bank
Best Mobile Loyalty Program
Loyalty program "MKB Bonus" | MKB (Russia)
Best Short-term Loyalty Program
Project "Promotion on frying pans and pots Royal Küchen" | "Magnit" Retail Chain (Russia)
Best Co-branding Loyalty Program
Loyalty program "PROFcard" | AK Bars Bank (Russia)
Best Co-branded Card
Loyalty program "AK Bars Premium Universal miles" | AK Bars Bank (Russia)
Best Co-branded Card | Bank – Travel
Loyalty program "Tatarstan Tourist Pass" | AK Bars Bank (Russia)
Best Co-branded Card | Bank – Oil & Gas
Loyalty program "Autodrive Start" | Gazprombank (Russia)
Gamification of the Year
Project "Spasibomania 3.0 Giperbrosok" | SberBank (Russia)
Gamification of the Year
Project "Land of Dragons" | Rostelecom (Russia)
Rewards Catalogue of the Year
Loyalty program "Mastercard Business-bonus" | Mastercard
Technology Leader of the Year
Loyalty program "Mastercard Business-bonus" | Mastercard
Best Use of CRM
Project "Veterinary Academy Royal Canin" | MARS
Best Use of CRM
Loyalty program "Polza" | Home Credit Bank
Best Use of MarCom
Loyalty program "SberSpasibo" | SberBank (Russia)
Best Advertising Campaign for Loyalty Program Promotion
Loyalty program "Mastercard Business-bonus" | Mastercard
Best Marketing Campaign Implemented within the Loyalty Program
Project "Meeting with the legendary Gagarin Cup" | Rostelecom (Russia)
Customer Service Leader
Rostelecom (Russia)
Team of the Year
Mastercard
Team of the Year
Bank "Saint-Petersburg" (Russia)
Person of the Year in Loyalty Marketing
Ekaterina ZVONOVA | Bank "Saint-Petersburg" (Russia)
Loyalty Expert
Vladimir KOROVIN | OMD OM Group (Russia)
Winners of The Loyalty Awards Russia 2019
Grand Prix - Loyalty Marketing Leader in Russia
Loyalty program "SberSpasibo" | SberBank (Russia)
Best Loyalty Program – Financial Sector
Loyalty program "SberSpasibo" | SberBank (Russia)
Best Loyalty Program – Financial Sector
Loyalty program "Renaissance Club" | Renaissance Insurance Group (Russia)
Best Loyalty Program – Financial Sector
Loyalty program "O. InveStore!" | Otkrytie Broker (Russia)
Best Loyalty Program - Pharmacy
Loyalty program "Zabota o zdorovie" | Apteka "Ozerki" (Russia)
Best Loyalty Program - Telecom Sector
Loyalty program "MTS Cashback" | MTS (Russia)
Best Loyalty Program - Transportation
Loyalty program "RZD Bonus" | RZD (Russia)
Best Loyalty Program – Leisure, Experience & Entertainment Sector
Loyalty program "Eltsin Tsentr Plus" | Eltsin Tsentr (Russia)
Best Loyalty Program - Services
Loyalty program "Eltsin Tsentr Plus" | Eltsin Tsentr (Russia)
Best Coalition Loyalty Program
Loyalty program "SberSpasibo" | SberBank (Russia)
Start of the Year
Loyalty program "O. InveStore!" | Otkrytie Broker (Russia)
Innovation of the Year
Project "Social CRM" | Dentsu Aegis Network Russia & VKontakte (Russia)
Best Plastic Card Loyalty Program
Loyalty program "Polza" | Home Credit Bank
Best Mobile Loyalty Program
Loyalty program "13 pensiya" | Pochta Bank (Russia)
Gamification of the Year
Project "Imperia Spasibo" | Loyalty program "SberSpasibo" | SberBank (Russia)
Gamification of the Year
Project "Novogodniy shar udachi" | Rostelecom (Russia)
Rewards Catalogue of the Year
Loyalty program "O. InveStore!" | Otkrytie Broker (Russia)
Best Use of Analytics
Loyalty program "Renaissance Club" | Renaissance Insurance Group (Russia)
Best Use of CRM
Loyalty program "O. InveStore!" | Otkrytie Broker (Russia)
Best Marketing Campaign Implemented within the Loyalty Program
Project "Pozdravlyaev s ponedelnikami" | Tele2
Customer Service Leader
Loyalty program "Renaissance Club" | Renaissance Insurance Group (Russia)
Best Card with Cashback
Card "#MozhnoVSE" | Rosbank (Russia)
Best Co-branded Card | Bank – Food Retailer
Card "Raiffeisen Bank - Lenta" | Raiffeisen Bank
Team of the Year
Home Credit Bank
Person of the Year in Loyalty Marketing
Roman SINENKO | SberBank (Russia)
For Additional Information
:
Helen RUSAKOVA
Head of AWARDS project
E-mail:
awards@spectrum350.events
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