Loyalty & CX Awards Russia
Cross-industry competition of products and cases in a field of loyalty marketing, customer experience & service
About competition
The Loyalty & CX Awards Russia competition was founded in 2014 by the international hybrid marketing community Spectrum350 and global advertising agencies.
Purpose of The Loyalty & CX Awards Russia
The purpose of The Loyalty & CX Awards Russia is to:
Recognize
Companies who develop and implement innovative solutions and cases to improve customer experience and grow loyalty on Russian market.
Communicate
Best on market solutions and cases to Spectrum350 members and partners, and professional community in Russia and abroad.
Establish
The process of continuous experience exchange and the unification of competencies among our members. To provide access to the best global and regional practices in the field of loyalty marketing and CX.
Awards application process
The Loyalty & CX Awards Russia application process includes 3 steps:
ENTRY PROCESS
Each nominee should complete an application form and send it together with the supplemental documentation by email: awards@spectrum350.events, and pay an entry fee.

The entry fee depends of the time company applying - the earlier you apply, the less you pay:
  • July, 29 - Dec., 31 2024 - “Super Promo” - RUR 99.000.
  • Jan., 01 - March, 31 2025 - "Early Birds" - RUR 107.000.
  • Apr., 01 - July, 18 2025 - “Regular” - RUR 115.000.

Special Promotions and Conditions:
  • "Правило 2+1" - Every third application from the same company is submitted to the competition without paying the entry fee.
  • "Лояльность" - A 5% discount for any company that has previously participated in any competition conducted by Spectrum350.
  • "Leadership" - A 10% discount for companies submitting 5 or more applications to the competition.

Project entry criteria for The Loyalty & CX Awards Russia'25 competition:
  1. project implementation / product rollout must have gone live and be actively used by the business or company between 2 and 18 months before the award submission (Jan.,01 2024 - June 30 2025);
  2. both customers and Implementation partners (or agencies) on behalf of customers may apply;
  3. each nominee may apply in several categories.

Final Entry Deadline: July, 18 2025.

EVALUATION CRITERIA

The following criteria weighting will guide the jury during judging rounds.

For products each entry is evaluated on:
  • Product Functionality (30%).
  • Competitive advantages (20%).
  • Business benefits (50%): What business benefits have been achieved as a result of the implementation?
For cases each entry is evaluated on:
  • Project Concept (30%): How strong, breakthrough, unique and relevant is the concept?
  • Creativity (20%): How engaging is the entry?
  • Business benefits (50%): What are the quantitative indicators confirming the success of the project.
THE JUDGING PROCESS AND AWARDS
Secret ballot of the Jury board will take place between July,19 - July,23 2025, followed by short list of The Loyalty & CX Awards Russia announce.
In controversial situation nominee may be invited to present his project to a jury board in a 30 minute webcast session.
Finally for each category only first winners will be named.

The Award Ceremony will be held on July 25, 2025 in Moscow, Russia during the XII-th "S350Talks. Loyalty & CX Russia" event.
Benefits of Participation
  • Industry Recognition

    Spectrum350 technology community, established in 2013, already unite over 3000 companies and 15000 professionals from 17 countries, developing global technology industry.

  • Promotion
    Winning cases will be profiled in The Loyalty & CX Awards Russia Annual, which is distributed digitally thru Spectrum350 and media-partners network, including web-sites, social networks and e-mailings. Additionally each winner will become a presenter on our next annual loyalty & CX conference.

  • Hall of Fame and Commemorative Award
    Winners will be celebrated at an Awards show in July 2025 in Moscow, Russia.
    The winning work will be archived online in The Loyalty & CX Awards Russia Hall of Fame.
Participants Feedback
For Additional Information:
Helen RUSAKOVA
Head of AWARDS project
awards@spectrum350.events
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